Advanced Seminar Marketing, Strategy, Leadership & Management: Governance in Decentralized Environments: How DAOs reshape the Organizational Landscape

-Introduction to web3.0 and its ecosystem -Application of blockchain-technology in organizations -Business models -Interdisciplinary industry focus -Advanced research skills for nascent topics -Basics of scientific research -Critical assessment of technology applications for business -Inclusion of forums, social media, blogs, journals, chat rooms, and podcasts as sources for necessary depth of analysis

Students, who complete the course: -Will have a decent conceptual understanding of blockchain technology, web 3.0 and decentralization -Will be able to analyze and conceptualize feasible business applications in the context of web 3.0 -Will be able to structurally analyze and assess business opportunities & applications in the blockchain space -Improve their critical and analytical thinking, especially at the intersection of management and nascent technologies - know what is important when working scientifically

The examination comprises two parts. Firstly, students are required to conceptualize a solution that incorporates elements of web 3.0 usage for organizations or individuals and thereby demonstrates a feasible, viable business model (75%). Secondly, in-depth research and assessment of already implemented use cases of distributed ledger technologies. Results shall be presented to the course (25%). Scientific references and scientific practices are also part of the grading. For the first part, conceptualized web 3.0 solutions will be assessed regarding their possible implementation, the presented level of detail as well as the underlying business model viability and feasibility. For the second part, students will be given some references, but are required to extent their research efforts to find real life use cases of blockchain technology and assess their level of maturity. Assessed will be the adherence to a provided template and the level of analyzed details for each use case. The examination can take the form of a PowerPoint presentation, a text, a website, video, or an infographic. Additionally, a two-three pages executive summary has to be handed in.

-Master Student with hands-on experience in web3.0. -Preferably by already owning cryptocurrency or a NFT. -Having a sense of urgency for new technologies -Willingness to do in-depth research in the blockchain space. -Fluency in written and spoken English. -Analytical and critical thinking.

-Interactive lectures -Flipped classroom -Student presentations -Hands-on workshop -Guest lecture