Content
This seminar will cover key topics within the Economics of Digital Platforms, such as:
Topic area 1: Tools to Create Network Effects: Ratings, Recommendations, and the Use of Big
Data
Topic area 2: Pricing Strategies of Platforms
Topic area 3: Drivers of Platform Expansion
Topic area 4: Platform Design: Nonprice Strategies, Behavioral Biases, Governance
Topic area 5: Competition between platforms: compatibility decisions, multi-homing, mergers, and
innovation incentives
Learning outcomes
Students will learn the key concepts in the research field of Economics of Digital Platforms. The
goal is to understand and reflect upon the functioning of digital markets and where and how these
may differ from more traditional markets analyzed in introductory courses. This course covers the
driving forces behind platform businesses with a focus on network effects. The course builds on
original research on this topic as well as case studies and real-world applications to explain key
concepts such as how platforms manage network effects and which price and non-price strategies
they choose. In addition, students will be able to analyze how platform behavior affects economic
welfare and what challenges may result for economic policy.
Examination
The coursework involves reading scientific papers and further academic elaboration and research
on a specific topic related to the seminar's overall theme.
The students will be asked to
(i) summarize the key insights on one of the seminar topics in a written essay (seminar paper), and
to
(ii) present their finding in class in a 30-minutes presentation, followed by 15 minutes of audience
discussion.
The examination will consist of these two parts: (i) the written seminar paper, and (ii) the oral
in-class presentation. Active classroom participation is expected during the entire course of the
seminar.
In addition, students are expected to attend at least one meeting with the instructor. They should
present the progress made working on their assigned topic until that point, including but not limited
to a sketch of the outlines of their paper and presentation and a summary of the main learnings
they have identified.
Prerequisites
Principles of Economics (for Master in Management)
Teaching & learning methods
Students will self-study selected articles related to the assigned topic and will be coached
throughout the semester by an instructor. A key learning objective is the ability to read, understand
and reflect upon scientific articles on the seminar topic. Students will research reference materials,
identify potential gaps in the academic literature and public understanding of the focal topic, and
learn to derive policy suggestions based on the scientific evidence.
A further learning objective is the communication of the key insights to the seminar group, i.e., to
other students. Students are encouraged to form and work in groups (most likely of two, depending
on class size).
Media & reading list
Teaching will be in the form of a lecture and seminar presentations.
Core text book: Belleflamme and Peitz (2021). The Economics of Platforms: Concepts and
Strategy. Cambridge University Press.
Chapters 20-23 from: Belleflamme and Peitz (2015). Industrial Organization: Markets & Strategies
(2nd ed.). Cambridge University Press.
These texts will be supplemented by selected academic articles. Students are expected to perform
their own search for relevant articles, with guidance provided by the instructors.
Comments (0)
No comments yet. Share your experience when you rate this module.