Advanced Seminar Marketing, Strategy, Leadership & Management: Gaining Competitive Advantage with AI

The seminar is planned to take place on site. First, there will be a mandatory two-day kick-off dealing with AI, the strategizing process, and general business strategies. Then, the students will be allocated to groups and start to work on their selected project topic. These topics generally deal with gaining competitive advantage with the integration of different AI applications in several business contexts or industries.

Participants will develop a basic understanding of useful applications of AI in the area of strategic management.They learn how companies can strategically apply AI for gaining competitive advantage in different industries. Students will also improve their project management and teamwork skills, as they are required to elaborate a complex project topic on their own. They will create basic skills of academic writing and literature search, too. Furthermore, they strengthen their communication skills while presenting their results in front of the class.

Each student will be allocated to a group of 2-3 people. Each group will choose a project topic which will be provided in the course. The examination consists of three parts: 1) A project plan about how the students intend to work together and how they elaborate the topic (worth 20% of the grade) 2) A 20 pages group seminar paper (worth 40% of the grade) 3) A 20 minute group presentation using MS PowerPoint (worth 40% grade) This procedure assists students to strengthen their academic writing, presentation, and project management skills.

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During the kick-off lecture, the students will get a basic introduction to understand AI and strategic management. Afterwards, during the project group work, the team searches for adequate literature as well as develops appropriate concepts and case studies. The entire project is built on active interaction and discussion for improving personal, professional, and academic skills.