Advanced Seminar Marketing, Strategy, Leadership & Management: AI and the Strategizing Process

The seminar is planned to take place on site. First, there will be a mandatory two-day kick-off dealing with AI, the strategizing process, and general business strategies. Then, the students will be allocated to groups and start to work on their selected project topic. These topics generally deal with gaining a competitive advantage with the integration of different AI applications in several business contexts or industries.

Die Teilnehmer werden die Potentiale und Grenzen von KI für den Strategieprozess verstehen und lernen, wie Strategen innovative KI-Anwendungen für die Strategieentwicklung nutzen können, um einen Wettbewerbsvorteil zu erzielen. Die Studierenden verbessern auch ihre Projektmanagement- und Teamwork-Fähigkeiten, da sie ein komplexes Projektthema selbständig erarbeiten müssen. Sie erwerben auch grundlegende Fähigkeiten im wissenschaftlichen Schreiben und in der Literaturrecherche. Außerdem stärken sie ihre Kommunikationsfähigkeiten, indem sie ihre Ergebnisse vor der Gruppe präsentieren.

Each student will be allocated to a group of 2-3 people. Each group will choose a project topic which will be provided in the course. The examination consists of three parts: 1) A project plan about how the students intend to work together and how they elaborate on the topic (worth 20% of the grade) 2) A 20 pages group seminar paper (worth 40% of the grade) 3) A 20-minute group presentation using MS PowerPoint (worth 40% grade) This procedure assists students to strengthen their academic writing, presentation, and project management skills.

None, except an interest in AI and strategic management.

During the kick-off lecture, the students will get a basic introduction to understand AI and strategic management. Afterward, during the project group work, the team searches for adequate literature as well as develops appropriate concepts and case studies. The entire project is built on active interaction and discussion for improving personal, professional, and academic skills.