Management & Marketing

Advanced Seminar Marketing, Strategy, Leadership & Management: The era of artificial intelligence

MGT0014076 ECTSEnglishwinter/summerMaster60 contact h

Content

Open AI such as Chat GPT and Dall-E has made different AI areas (AI capabilities, AI bias, AI interventions & AI applications) relevant to a wide variety of businesses. AI is now a key aspect which enables organizations to improve productivity. Many organizations want to increase their engagement with AI without concrete starting points or evidence-based strategies. This course therefore combines theory and practice to help students learn about the potential applications of AI to become more effective leaders and team members later on. To do this, they will learn about the latest findings from academia and practice on AI in business, AI capabilities, AI bias, and AI interventions, as well as techniques for developing and implementing their own AI use. You will gain insights into academic research and professional experiences provided by a diverse group of faculty members, industry leaders, and experts. Overall, you will participate in a variety of learning activities to enhance your knowledge and skills and put what you learn into action.

Learning outcomes

Students who have attended this seminar will have - A comprehensive understanding of key concepts in the area of productivity enhancement through AI, particularly in the workplace. - Knowledge of key issues with AI use, as well as promising approaches and methods to address these issues And have acquired practical skills related to - The increase in productivity and quality of one's own work with reduced effort - Thinking critically, reflecting on and applying concepts and scientific findings to concrete challenges - The engaging preparation of content for application.

Examination

The examination performance consists of 1) an individual presentation (20% of the final grade) 2) an individual elaboration of the presentation in the form of a detailed set of slides (40% of the final grade) 3) an individual elaboration of the presentation in the form of small learning lessons and matching single-choice questions (30% of the final grade) 4) active participation in the seminar (10% of the final grade) In the examination, students demonstrate that they have - have understood an assigned topic in depth and have demonstrated the most important aspects in a way that is understandable for their fellow students - have identified and prepared practical fields of application for this topic - have presentation and communication skills that enable them to present and discuss their findings on this topic in a clear and structured manner.

Prerequisites

Allocation of seminar places via central application procedure (admission of max. 25 students)

Teaching & learning methods

In the course of the seminar, students will receive input on the topics covered in various thematic blocks, as well as working materials for self-study and review. Subsequently, the contents are deepened in the seminar in the context of exercises, role plays, reflections, presentations and discussions. As part of the examination, the participants will work on a topic from one of the overarching areas (e.g., AI in business, AI skills, AI bias, AI interventions & AI applications) in depth and in detail and prepare this didactically so that all other course participants can also benefit from it. During the seminar they will have the opportunity to present and discuss this topic in different ways and to receive feedback on the developed content following the presentation as well as in a peer-review process. Based on this, the students will further elaborate, concretize and clearly prepare their topic in the course of the semester.
Media & reading list
Activity-based learning, interactive teaching, flipped classroom, group discussions, presentations, practical exercises, reflection, literature, script. • Marco Iansiti (2020). Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World • Dawes, R. M. (1979). The robust beauty of improper linear models in decision making. American psychologist, 34(7), 571. • Fleck, L., Rounding, N., & Özgül, P. (2022). Artificial Intelligence in Hiring: Friend or Foe?. ROA. • Cousins G et al. Prescription drugs with potential for misuse: protocol for a multi-indicator analysis of supply, detection and the associated health burden in Ireland between 2010 and 2020. BMJ Open. 2023 Mar 2;13(3):e069665. doi: 10.1136/bmjopen-2022-069665. PMID: 36863742; PMCID: PMC9990618. • Chugunova, Marina; Sele, Daniela (2022). We and It: An Interdisciplinary Review of the Experimental Evidence on How Humans Interact with Machines, Journal of Behavioral and Experimental Economics 99. DOI • AI Tools for Research Workflow in Academia (maintained under https://buff.ly/3zXkFMs by Prof. Niels Van Quaquebeke)

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