Advanced Seminar Marketing, Strategy, Leadership & Management: Strategy, Digitalization, and Global Context

The seminar is planned to take place on site. First, there will be a mandatory two-day kick-off providing an introduction to strategic management as well as its contemporary challenges and support in connection with digitalization. An overview of the most important questions and theories of international business theory will be given as well as their occurence in the real world elaborated based on case studies across several industries. Then, the students will be allocated to groups and start to work on their selected project topic.

Participants will develop a basic understanding of the most important international business theories and the contemporary challenges of managing across borders in a digital world including digitalization's "dark sides". Additional to the academic basis they will get an overview of its real- world application via case studies in different industries and countries. Students will improve their project management and teamwork skills, as they are required to elaborate a complex project topic on their own. They will create basic skills of academic writing and literature research. Furthermore, they strengthen their communication skills while presenting their results in front of the class.

Each student will be allocated to a group of 2-3 people. Each group will choose a project topic from a list provided in the course. The examination consists of three parts: 1) A project plan about how the students intend to work together and how they structure the topic (worth 20% of the grade) 2) A 20 pages group seminar paper (worth 40% of the grade) 3) A 20 minute group presentation using MS PowerPoint (worth 40% grade) This procedure assists students to strengthen their academic writing, presentation, and project management skills.

Successful attendance of module "Fundamentals of Strategy" highly recommended but not mandatory

During the kick-off lecture, the students will get a basic introduction to understand strategic management, digitalization as well the most important questions and theories in international business theory. Afterwards, during the project group work, the team searches for adequate literature as well as develops appropriate concepts and case studies. The entire project is built on active interaction and discussion for improving personal, professional, and academic skills.