Content
This course deals with the role of creativity in innovation development processes, and focuses,
in particular, on how artistic production can be meaningfully used for this purpose. By linking
photography with the Inner Development Goals (IDGs), the course engages both theoretically
and practically with contemporary issues of societal progress, and public welfare-oriented,
entrepreneurial action.
The general aim is to enable participants to apply a radically creative approach to entrepreneurial
strategy-making, and to use artistic methods as a catalyst for society-oriented innovation
development. Given its strong practical orientation, the end result will be a photo exhibition that
discusses alternative entrepreneurial strategies in realizing the Inner Development Goals.
In designing the exhibition, students learn how an artistic method such as photography can be
used to discover unconventional paths and recognise what radical new ways exist that could
lead to positive social change. By reflecting on individual and cultural aspects of positive social
development, the exhibition concludes the course and serves as a discussion forum for alternative
realities of life and possible innovative approaches to progress.
The course will offered in interdisciplinary and cross-university fashion (at both the students and
the teaching faculty level) and taught be experts in design, future-making, and entrepreneurship.
Collaborations include for example the Munich University of Applied Sciences (Prof. Ralph
Buchner, Faculty of Design) and the Technical University of Munich (Julian Krauss, Professorship
of Innovation and Organization Design).
Learning outcomes
Learning Goals:
To learn key theoretical foundations for better understanding the role creativity has in innovation
processes and entrepreneurship.
To develop an understanding of the role of artistic production, storytelling and narrative in shaping
collaborative innovation processes as well as public perception of entrepreneurship and social
impact in general.
To critically analyze the influence entrepreneurial action has on societal development, and to
identify key themes and messages related to impact-oriented entrepreneurship.
To explore the ways in which artistic production, and visual narratives in particular, can inspire
and inform entrepreneurial efforts aimed at addressing social, environmental, and economic
challenges.
To encourage creative production and the development of innovative ideas for addressing social
and environmental challenges.
To build skills in critical analysis, oral and written communication, and collaborative problem-
solving.
After the course, students will be able to:
Define, explain, critically discuss and apply selected key theories related to entrepreneurship,
strategy, creativity, impact and narratives.
Interpret, classify, and assess the conduct and performance of any organization’s innovation and
foresight efforts.
Describe, compare, and appraise entrepreneurial strategies and innovation concepts given their
potential societal impact.
Distinguish the newly learned theories from previously learned management perspectives.
Evaluate how artistic work may affect innovation processes.
Examination
The course is examined via the solution of exercises (“Übungsleistung”). Specifically, we draw on
two types of exercises to assess whether you and your team have reached the “Learning Goals”.
These elements correspond to the “Teaching Methods” listed below. There is no written exam in
the traditional sense.
Oral, individual – 30%: We will assess the quality of your contributions in class discussions to
see whether you can define, explain, and apply in practice key theories of creativity, design,
entrepreneurship, impact, and society; describe, compare, and appraise different existing design
strategies and solutions for a given impact context; and compose innovative ideas for addressing
social and environmental challenges through the application of photographic fieldwork and the
curation of visual narratives.
Written, group – 70%: At the end of the course, you will submit a presentation in which you will
highlight that you reached the key learning objectives of this course. As a group, you will be
challenged to develop a unique creative approach to the case challenge, for which you will need
to draw on key concepts learned in class and curate a photographic exhibition. This is used to
showcase that you can interpret, classify, and assess the conduct and performance of any bottom-
up organized effort to achieve societal change, i.e. to inspire, inform and mobilize entrepreneurial
efforts aimed at overcoming social and/or environmental challenges
Prerequisites
Students of all disciplines are admitted to this course, but a good knowledge of German and
English as well as a general interest in practical creative work, and in questions of sustainability
and impact are basic prerequisites for participation in the course. The course language is mainly
German. Please note that you will work in interdisciplinary groups consisting of both TUM students
and students of creative subjects at other leading institutions, such as design students the Munich
University of Applied Sciences.
The willingness to read scientific literature and to learn how to use cameras are important
prerequisites, as their knowledge and application will influence the final grade.
Important: You do NOT have to have previous experience as a photographer or own any camera
equipment except for a smartphone camera. General interest in the topic and eagerness to learn
will be sufficient. We strongly discourage students to attend this course who are not capable of
attending all sessions.
Teaching & learning methods
Drawing on “Participant-Centred” teaching techniques, the largest share of this course will be co-
developed by all of us through discussions of course materials and applying those in practice.
The aim is not to learn a specific "best practice," but to explore the potential of photography in
discovering unconventional strategic pathways, i.e. by exploring possible alternative realities,
respectively to find out what photography can do to realize a preferred way of (entrepreneurial)
action.
The final project at the end of the course is designed to demonstrate students' creativity and ability
to apply what they have learned to a real-world problem.
Teaching methods will be chosen in accordance with the content to be communicated. For
example, new material may be introduced in short presentations by subject matter experts or
through videos, then discussed in teams or by the entire course, and then applied in the creative
project work. The group-level feedback meetings ('coachings') help to ensure that all materials
have been understood and applied correctly (including potential adaptations). Accordingly, a large
share of learning will occur through you preparing individually and in groups for the workshop days
and coaching sessions. Required skills will further be showcased through the final presentation
(with feedback) and possibly a report (feedback upon request). We strongly encourage you to take
notes yourselves. We may also ask you to conduct exercises as we speak.
Media & reading list
The largest share of this course will be developed by each study group through solving the specific
case challenge and presenting the results. The hallmark of this course’s study challenges is their
visual-photographic format combined with entrepreneurship-related questions and theories. In
group discussions, we will then debate the results presented and thus co-create the learning
outcome.
An up to date reading list will be distributed around the first session of class each semester.
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