Content
This hands-on seminar equips (potential) entrepreneurs with essential financial, tax, and legal
knowledge needed for long-term success. Participants will gain a deep understanding of core
topics, empowering them to make informed decisions about legal structures, tax optimization, and
financial planning. By the end, attendees will have developed a personalized Smart Start Master
Plan
Learning outcomes
Acquisition of sound knowledge in the areas of financial planning, tax law and the legal framework
for entrepreneurial activity.
Ability to make well-founded decisions on the choice of legal form, tax optimization and long-term
financial strategy.
Development of an individual Smart Start Master Plan for the concrete implementation of your own
start-up idea.
Consolidation of knowledge through practice-oriented methods such as exercises, role plays,
presentations and discussions.
Examination
As an examination requirement, participants will choose a topic, study it in depth and prepare it in
a didactic manner so that all other course participants can also benefit from it. During the seminar,
they will have the opportunity to present and discuss this topic and receive feedback on the content
they have developed following the presentation and as part of a peer review process. Building on
this, participants will further develop, concretise and clearly present their topic over the course of
the semester.
Prerequisites
none
Teaching & learning methods
During the seminar, participants will receive input on the topics covered in seminar, as well as
working materials for self-study and review. The content will then be consolidated in the seminar
through exercises, role plays, reflections, presentations and discussions.
Media & reading list
PowerPoint
Keck, A. (2022). GmbH gründen: Alles, was du wissen musst – Eine Schritt-für-Schritt-
Anleitung zur Gründung einer GmbH oder UG (Steuern sparen, GmbH & Holding richtig nutzen).
Unternehmergold Verlag.
Backhaus, R. (2022). Vererben und Erben. Stiftung Warentest Finanztest.
Kommer, G., & Gierhake, O. (2021). Souverän Vermögen schützen: Wie sich Vermögende gegen
Risiken absichern – ein praktischer Asset-Protection-Ratgeber (1. Aufl.). Campus Verlag
Keck. A. (2021). Weniger Steuern & mehr Vermögen: Wie du als Unternehmer*in mehr aus deinem
Geld machst – Rechtsform, Holding, Gehalt, Investitionen und Altersvorsorge (Steuern sparen,
GmbH & Holding richtig nutzen). Unternehmergold Verlag.
Siegel, J. (2022). Stocks for the Long Run: The Definitive Guide to Financial Market Returns &
Long-Term Investment Strategies. McGraw Hill.
Graham, B. (2003). The Intelligent Investor. Harper Business.
Kahnemann, D. (2016). Thinking, Fast and Slow. Penguin Verlag.
Shefrin, H. (2007). Beyond Greed and Fear: Understanding Behavioral Finance and the
Psychology of Investing. Oxford University Press, U.S.A.
Kiyosaki, R. (2022). Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the
Poor and Middle Class Do Not! Plata Publishing
Kommer, G. (2018). Souverän investieren für Einsteiger: Wie Sie mit ETFs ein Vermögen bilden.
Campus Verlag GmbH.
Kommer, G. (2024). Souverän investieren mit Indexfonds und ETFs. Campus Verlag GmbH.
Kehl, T., Linke, M. (2022). Das einzige Buch, das Du über Finanzen lesen solltest: Der entspannte
Weg zum Vermögen. Ullstein Taschenbuchvlg.
Walz, H. (2023). Ihre Finanzen fest im Griff: Vermögen aufbauen, statt Geld verschenken. Haufe.
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