Content
This seminar explores the dark side of entrepreneurship by analyzing cases in which
entrepreneurial ventures crossed ethical or legal boundaries. Students will investigate how
entrepreneurs can mobilize resources, build legitimacy, and scale businesses while engaging in
deceptive, manipulative, or outright criminal behavior. By applying established entrepreneurship
frameworks, such as opportunity recognition, resource acquisition, entrepreneurial identity, and
institutional work, students will critically analyze these cases and develop counterstrategies for
prevention.
Working in teams, students choose one real-world case to examine in depth. Examples could
include:
- Elizabeth Holmes (Theranos): Leveraging narrative and social capital to legitimize a non-
functional product.
- Travis Kalanick (Uber): Using aggressive market entry strategies to circumvent regulation and
establish first-mover advantage.
- Adam Neumann (WeWork): Vision-driven entrepreneurial storytelling masking governance and
financial mismanagement.
- Anna Sorokin (Delvey): Constructing an entrepreneurial identity to gain access to elite networks
and capital without a viable venture.
The seminar enables students to explore instructive examples of how entrepreneurial activity can
interact with and at times exploit societal blind spots, such as regulatory gaps, cultural narratives of
success, or the celebration of disruptive innovation. In their final presentations, students propose
prevention or intervention strategies, drawing on insights from frameworks from entrepreneurship
theory, business ethics, and policy-making to address the societal conditions that enable unethical
ventures to thrive.
Learning outcomes
After successful participation, students are able to:
1. Identify and analyze cases of unethical or criminal entrepreneurial behavior based on publicly
available materials (e.g., media reports, documentaries).
2. Critically assess the structural, individual, and contextual factors that enabled the misconduct.
3. Reflect on the ethical dimensions of entrepreneurial decision-making and business model
design.
4. Develop and justify potential counterstrategies or prevention measures at different levels (e.g.,
policy, law enforcement, education, organizational culture).
5. Work effectively in teams to synthesize diverse materials and viewpoints into a coherent
analysis.
6. Communicate findings effectively in an oral presentation
7. Engage constructively in academic discussions on entrepreneurship and ethics.
Examination
The final examination for this module consists of an oral group presentation (100% of the final
grade). Each team selects a case of an entrepreneur whose actions are considered unethical
or criminal. Based on publicly available sources such as journalistic articles, podcasts, or
documentaries, students will investigate the individual’s background, business model, and
operating context. Building on this analysis, students will develop prevention strategies and/or
policy measures that could have addressed or mitigated the misconduct.
Each team will present their case and recommendations in a presentation of approximately
10 minutes, followed by a 10-minute discussion session with the audience. All team members
need to actively participate in both the presentation and the discussion to ensure that individual
contributions are identifiable and can be assessed accordingly.
The final presentation serves to assess students' ability to critically evaluate unethical
entrepreneurial behavior, analyze the structural or contextual conditions enabling such behavior,
and formulate well-reasoned counterstrategies. In addition, the presentation evaluates students’
ability to communicate their findings clearly and to engage in critical academic discourse with their
peers.
Prerequisites
English language skills (fluent); interest in reflecting about the topic of ethics in entrepreneurship;
willingness to work in teams
Teaching & learning methods
The seminar combines guided theoretical input with student-led research and case analysis.
Teaching methods include:
- Introductory sessions to present key frameworks from entrepreneurship literature and ethics and
to introduce the seminar structure.
- Team-based case research, where students investigate a real-world example of unethical or
criminal entrepreneurship, using media sources, documentaries, and public records.
- Workshops at key milestones to support the identification of cases and frameworks, analytical
thinking, and strategy development.
- Peer discussion and reflection rounds to exchange perspectives across cases and refine ethical
and theoretical understanding.
- Final group presentations, where students present their case analysis and proposed
counterstrategies, followed by class-wide discussion
Media & reading list
Presentations, whiteboard notes, press reports, podcasts, interviews, documentaries, and case-
based materials
Students will be provided with a reading list relevant to the course.
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