Content
The project study consists of a specific problem statement or challenge that a company or any
similar institution faces. This challenge may have a research-related or practical character. The
project study and its findings regarding the outlined problem set are based on students' academic
knowledge gained through their study programs.
Examples of topics covered in the context of a project study include (non-exhaustive list):
- Analyzing potential sales volumes of a new market
- Identifying potential optimization actions regarding a supply chain
- Creating a financing concept for a company
- explaining problems of the logistic sector and developing appropriate optimization solutions
- Developing specific use cases for new electronic payment procedures and deriving appropriate
product specifications
- Capturing and processing key performance indicators (KPIs) in controlling and the development
of recommended actions
- Developing and conceptualizing a marketing strategy and deriving recommendations for
implementation in the given market- or company environment
Learning outcomes
At the end of the module students are able to work on and finalize a management-based project
in a systematic and academic manner. They can contribute their own part to a team's work
output. Students are able to exchange in a professional and academic manner within a team.
They show that they are able to integrate involved persons into the various tasks considering the
group situation. Furthermore, the students conduct solution processes through their constructive
and conceptual acting in a team. They can make this contribution in a time-limited environment.
The students can capture and identify problem sets. Furthermore, they can analyze appropriate
methodologies for problem-solving. They are able to infer the appropriate methodologies and to
adapt these. On this basis, they can develop analytical solutions. Finally, they can evaluate the
developed solutions regarding the problem set. Students are able to summarize and clearly and
convincingly communicate the evolution of their project and the developed solutions to an audience
of professionals and academics.
Examination
Grading is based on a project work. The project work consists of a written project report (20-30
pages, 50% of grade) and a final presentation (30 minutes, 50% of grade). A student team of
at least two students (recommended group size: 3-5 students) works on a specific problem set
within a company or any other similar institution (including research projects at chairs) and finds
suitable solutions. The team runs through several project stages: problem definition, division of
work/tasks, decision-making processes, and realization. In that, the students show that they can
develop appropriate strategies to cope with the set of problems. They show that they are able
to compose the state of research. In addition, they demonstrate their ability to develop their own
specific approach to a solution based on scientific knowledge as well as methodical skills. Students
demonstrate their ability within a team to manage resources, and deadlines through timely
submission of the enumerated tasks. Students demonstrate that they are able to complete the
tasks of their project in a team environment. By presenting their project report, students show their
ability to summarize and communicate the evolvement of the project in a clear, well-structured, and
convincing manner to the supervisors from the company and the university. Additionally, they show
that they are able to respond competently to questions and discussions related to the suggested
solutions brought by the audience.
Grading will mainly take into account the overall working outcome of the project with respect to
the initial problem set, the selection and application of the chosen methodology as well as the
analyses and discussion of the main findings. The project work is set up in a way that enables the
identification and evaluation of each student's individual contribution to the project's success.
Prerequisites
Basic knowledge in Business Administration
Teaching & learning methods
The team-based development (at least 2 students) of the project solution encourages the students
to deal soundly with an academic or practical subject based on their previously acquired theoretical
knowledge. Teamwork is particularly suitable for tackling problem sets and writing a report, for
developing constructive critiques for others, and for implementing appropriate solutions to these
critiques. The project may happen at the premises of the respective company/institution or from
a remote location. They are able to communicate the evolvement of the project by composing a
project report and preparing a presentation of their solutions to the supervisors from the company
as well as the university. The project is supervised jointly by mentors from the respective company/
institution and the professor of the TUM School of Management. With regard to content, the project
study takes an approximate time of three months.
Media & reading list
recent literature, presentations
Project Management Institute (2013): A Guide to the Project Management Body of Knowledge
(PMBOK® Guide) - Fifth Edition
Further literature based on the specific topic
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