Marketing Entrepreneurship Lab

Learn from Max Wittrock, marketing expert and co-founder of jokolade and mymuesli, practical marketing and business knowledge and apply your marketing skills to real world Start-ups. At the Marketing Entrepreneurship Lab students get the opportunity to improve their marketing knowledge and apply it to a real world challenge. Support a Start-up of your choice with a course- related project in the areas of strategic marketing, market research, product launch, etc (also possible as a team). The following topics are covered among others in the course: • How do you create a marketing plan and decide on a strategy? • How do you measure marketing effectiveness? • The basics of Public Relations, Storytelling, and Social Media Marketing • How to plan a Start-up market entry? • How to balance budget and goals? • The correlation of startup business models and marketing

Have better understanding of marketing challenges and tools. Enable students to apply their theoretical knowledge about marketing and gain new capabilities in a professional and more practical direction by relating to real life startup marketing challenges. Equip student with practical skills beyond the traditional marketing curriculum and thus close bridge students with startup founders to better equip them for working in a startup.

The grading is based on a presentation, a reflection paper and participation. final presentation as a group (40%) individual written reflection paper (40%) class participation (20%) mandatory participation of all The seminar is on application: https://academy.unternehmertum.de/programs/marketing-entrepreneurship-lab

lectures group works project-based learning real Start-up cases