Principled Entrepreneurial Decisions

This course will challenge the next generation of leaders and entrepreneurs to think critically about how their personal values and principles inform the difficult decisions they will have to make as they grow their business. The course will first equip students with frameworks to crystalize their own values and principles. Students will learn to apply their own core values. A selection of readings and case studies will provide students with tangible examples of the challenges other entrepreneurs have faced. Each class will be highly immersive, featuring conversations with entrepreneurial guest speakers and break-out sessions. Through conversations with case protagonists and each other, students will leave the class more prepared to navigate the ethical dilemmas that they may encounter during their professional lives.

1_students are able to brave difficult situations in the startup context 2_Enable students to begin to craft their own framework – personal and company 3_Discuss case examples (i.e. Flixbus, Konux, ProGlove, Luminovo, fernride, Reactive Robotics, Grupon, buecher.de, SevDesk, inveox, 10X, ...) and conduct exercises to help them on their journey

Mandatory participation on all workshop days (1) active class participation (25%) (2) short assignement questions on cases (25%) (3) presentation of values and principles for their company/project/future startup (25%) (4) reflection paper, 2-3 pages, max 1.200 words (25%) The seminar is on application: https://academy.unternehmertum.de/programs/principled-entrepreneurial-decisions

Application & willingness for active participation being or becoming part of a Startup or project team Students who are interested in Venture Capital and decision-making of founders are also welcome

lectures group works role plays real Start-up cases with the founders in class discussions